Branding is often associated with creating a logo for a product or company. But branding goes beyond just a logo. It is the message your company sends to potential customers. To determine a brand strategy, consider the demographic for which your product is best suited. Your logo and company message should be targeted to that demographic. Creating a tagline to use in marketing is a simple way to establish a brand message. Color scheme is also another way to identify your brand from others.
A logo is, of course, an important part of branding. Once you settle on your unique logo, it should be incorporated into all of your company's communications, including the website, social media and packaging. The logo should indicate whether you are a luxury brand, a value brand, environmentally conscious or a combination of these.